Singer, Adam. “49 Amazing Social Media, Web 2.0 And Internet Stats”. TheFuture Buzz, 2009 http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
“Blogosphere stats
133,000,000 – number of blogs indexed by Technorati since 2002 346,000,000 – number of people globally who read blogs (comScore March 2008) 900,000 – average number of blog posts in a 24 hour period 1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009) 77% – percentage of active Internet users who read blogs ” (accessed, 7/6/09)
Sifry, David. State of the Blogosphere 2008 Wrap-up: Brands and the Blogosphere
“To wrap up a long data-filled week, we’ve rolled out part 5 of the State of the Blogosphere report, which is all about how traditional brands are perceived and how bloggers interact with brands in the blogopshere. This data is taken from the large survey done on Technorati bloggers earlier this year, as described in our methodology. Here’s a few of the interesting things we learned:
- More than four in five bloggers post product or brand reviews, and blog about brands they love or hate.
- One-third of bloggers surveyed have been approached to be brand advocates.
- Of those, more than six in ten were offered payments of some kind.
- One in five bloggers don’t think that newspapers will survive the next ten years.
- Half of bloggers surveyed believe that blogs will be a primary source for news and entertainment in the next five years.
- 37% of bloggers surveyed have been quoted in traditional media based on a blog post.
- Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information.
- Bloggers spend twice as much time online as U.S. adults 18-49, and spend only one-third as much time watching television.” (accessed 7/6/09)
This is just for some prespective on how many people are actually consuming new media.
Tessmudge's Blog 