tessmudge

Article summary: James Lewin

In Honours blog on June 7, 2009 at 8:03 am

James Lewin. “Podcasting Goes Mainstream” Podcasting News. Mar 4th, 2009

“They peg the podcast audience at 9% of Internet users now, and are predicting the audience to nearly double, to 17%, within five years.” (pg. 1) Compared to growth in other areas of online media this doesn’t seem like a huge jump.

Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences.” (pg. 1)

eMarketer’s research suggests that podcasting has evolved from a niche channel to a mainstream one.

The podcast audience also deserves special attention from online marketers, because it appears that the podcast audience is more likely to shop online than Internet users or consumers as a whole.” (pg. 1)

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